Business Skills track | Session 1 - From Zero to Hero: Boost Your Lawyer Profile with Legal Directories
DATE & TIME
LOCATION
🗓️Tuesday, August 26 🕐 14:00-15:00 EDT
📍Waldorf Astoria
Description
Discover why rankings matter, learn strategies to improve your submissions, and hear insights and success stories from the engine room of Chambers. We’ll delve into leveraging client and peer feedback, navigating confidentiality rules, and the impact of advertising existing rankings. Don’t miss this opportunity to gain valuable insights and practical tips to enhance your profile and stand out in the competitive legal landscape. Engage with experts and peers to take your visibility in the legal landscape from zero to hero
Speakers
Evyan O'Keefe
Jaffe, USA
Bio
Evyan leads Jaffe’s RankingsForLawyers® program, guiding clients through the intricate landscape of individual, firm and practice area awards. With a deep understanding of the available opportunities, she collaborates with law firms to design and implement effective rankings strategies, overseeing the development of compelling nominations. These nominations are not only crafted to enhance rankings but are also versatile, often repurposed for integrated marketing, business development and public relations initiatives. Evyan excels at tailoring her approach to meet the unique needs of firms, practice areas and individual professionals for firms of all sizes. Her hands-on, personalized approach allows her to build meaningful relationships with clients, enabling her to create specific, achievable goals that align with their unique strengths and objectives.
Kushraj Cheema
Chambers, USA
Bio
Kush Cheema oversees the Chambers USA Guide. He joined Chambers as a research analyst in 2015 and is now based in the company’s New York office. He oversees external outreach to the US and Canadian legal market.
SESSION COORDINATOR AND MODERATOR
Christoph Allmendinger
SZA Schilling, Zutt & Anschütz, Germany
Bio
Christoph is a Partner at SZA Schilling Zutt & Anschütz. He advises companies and investors on M&A transactions, particularly in the real estate sector. In recent years, Christoph has gained extensive experience in advising on complex international and cross-border M&A transactions as well as venture capital transactions. His practice also includes advising insurers on the underwriting of M&A deals and real estate transactions as well as the representation of companies and their bodies in corporate disputes.